Outbound lead programs for teams launching a new product or market.
Go-To-Market Programs finds and engages qualified buyers for teams launching a new product or market. Every program starts with criteria you agree, and every contact is checked by a person.
Where we can help
Go-To-Market Programs is a lead generation firm working with teams launching a new product or market. Most clients start with one service and add others.
From brief to results
Discover
A working session on your market and goals.
Plan
Channels, messaging and success measures agreed.
Run
We execute and adjust weekly.
Report
Results reviewed together every month.
What you can expect
Simple rules we follow on every engagement.
Your criteria, agreed first
We write down what counts as qualified before the program starts.
Compliance built in
CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.
No long lock-ins
Programs run month to month once the first phase is complete.
Teams we support
Common questions
What counts as a qualified lead?
We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.
How do you contact prospects?
Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.
Can you work with our CRM?
Yes. Leads can be delivered into most CRMs or as files with the fields you use.
Tell us what you need
Send a short brief and a person will reply with ideas and next steps.